Free Resources
Practical tools, templates, and guides for the people building, launching, and growing their own products.
Launch Checklist
The pre-launch and launch-day steps I run through before putting a product in front of real users.
First Users Playbook
How I go from zero to the first real users, including the channels that worked and the ones that wasted my time.
Build in Public Series
Videos following real products from first commit to launch, numbers included.
What I’m Up To
Shipping cool stuff, one square at a time.
GitHub Contributions
A year of commits, pushes, and pull requests.
About Joel
Hello, I'm Joel Longie. I'm a Senior Product Designer building AI-driven software. I bring together product design, code, and systems thinking to turn complex backend tech into simple, empowering UI.
I work across the full product lifecycle, from ideation and prototyping to launch, optimization, and growth. On my YouTube channel, I skip the curated highlight reel and share what actually happens after you click “deploy.” It's an unfiltered look at designing, coding, launching, and trying to figure out the hardest part: getting products in front of real people.
About Bia
Bia is an educator with over seven years of experience teaching human rights, human behavior, social dynamics, and critical thinking. Her background in understanding how people learn, adapt, and navigate change makes her uniquely suited to help creative professionals thrive in the rapidly evolving landscape of AI and technology. She approaches education with empathy and curiosity, combining research-driven insights with a genuine passion for helping people unlock their potential.
Her work focuses on making complex concepts accessible, empowering people to not just survive industry shifts, but to lead with confidence, creativity, and purpose. Outside of teaching, Bia is a dedicated researcher with a passion for photography, fashion, and design, bringing a creative eye and aesthetic sensibility to everything she does.
Get in Touch
Have a project, question, or just want to say hi? Send a message and I'll get back to you.